Pintop

Pintop Theoretical Margins

4 Items
01

Current Results

Muffin Free

Subs:51,257
Fans who spent:1547
Earnings:$102,846.60
LTV:$2

Ivy Free

Subs:18,166
Fans who spent:387
Earnings:$18,695.59
LTV:$1.02

Sour Free

Subs:9,435
Fans who spent:166
Earnings:$8,512.51
LTV:$0.90
Total Subs:78,858
Total Fans Spent:2,100
Total Earnings:$130,054.70
Average LTV:$1.31
02

Theoretical Profit

Muffin Free

Earnings: $102,846.60

Muffin Cut: $51,423.30
Muffin Covers: 51,257 (Subs) x 0.30 (Pintop) = $15,377.10

Muffin Profit: $36,046.20

Agency Cut: $51,423.30
Agency Covers: 51,257 (Subs) x 0.31 (Pintop) = $15,889.67
Chat Costs: $18,512.38

Agency Profit: $17,021.25

Agency Profit Per Sub: $0.33
Client Profit Per Sub: $0.70

Ivy Free

Earnings: $18,695.59

Ivy Cut: $9,347.79
Ivy Covers: 18,166 (Subs) x 0.30 (Pintop) = $5,449.80

Ivy Profit: $3,897.99

Agency Cut: $9,347.79
Agency Covers: 18,166 (Subs) x 0.31 (Pintop) = $5,631.46
Chat Costs: $3,365.20

Agency Profit: $351.13

Agency Profit Per Sub: $0.01
Client Profit Per Sub: $0.21

Sour Free

Earnings: $8,512.51

Sour Cut: $4,256.25
Sour Covers: 9,435 (Subs) x 0.30 (Pintop) = $2,830.50

Sour Profit: $1,425.75

Agency Cut: $4,256.25
Agency Covers: 9,435 (Subs) x 0.31 (Pintop) = $2,924.85
Chat Costs: $1,532.25

Agency Profit: -$200.85

Agency Profit Per Sub: -$0.02
Client Profit Per Sub: $0.15

03

Results

Agency Average Profit Per Sub:$0.10
Client Average Profit Per Sub:$0.35
04

How can we fix this?

Suggestion to have clients on a 60/40 percentage split
Client pays $0.30 per sub
Agency pays $0.31 per sub + Chat Costs

If we were to do this the following results would be true ↓

Muffin Free

Client Profit:$25,761.54
Agency Profit:$27,305.91

Ivy Free

Client Profit:$2,028.43
Agency Profit:$2,220.69

Sour Free

Client Profit:$574.50
Agency Profit:$650.40

This structure keeps take-home profits relatively balanced across all three accounts while giving the agency a modest cushion for the additional operational responsibility and financial risk associated with chatting costs.